At the door of an old warehouse in Lower Parel, in the mill district of Mumbai, a gun fires a flare of confetti to celebrate a god’s escape. The Hindu deity in question is the elephant-headed Ganesha, supposed to bring happiness and eliminate obstacles in people’s lives. This Ganesha is 20 feet tall and mounted on a blue kobrathron; He is pushed by a group of young men. In the grids, in the middle of a mist of spray paint, the workers put the finishing touches on about fifty even smaller Ganeshas. You ride a gypsy animal about the size of a big horse hanging in the middle of the jump.
Ganesh Chaturthi, the festival celebrating Ganesha, which began on September 13 and lasts 11 days, is one of the biggest events of the year in Mumbai. Modest statues of Ganesha are brought into the houses of the family and venerated; The largest, glassy ones are placed in public spaces by groups and companies. At the end of the festival, hundreds of thousands of idols will be ceremoniously washed into the water and crumbled. An entire industry exists to provide the Maharashtrians (the inhabitants of the state where Mumbai is the capital) with appropriate deities. It provides insight into the chaotic, informal and highly competitive nature of many Indian companies.